It's called Battlefield 6. Let's begin...
- Tom Belous (The Lanky Soldier)
- Jul 22
- 3 min read
This episode's discussion underscores a deep frustration with EA’s corporate practices, the mishandling of the Battlefield franchise, and industry trends favouring quick profits over quality. The name leak of Battlefield 6 exemplifies systemic issues, lack of confidence and a focus on safe branding rather than innovation. Tom and Ray advocate for a return to creative risk-taking, long-term planning, and respect for the community and developers. They emphasize that true success in gaming comes from passion, integrity, and vision, qualities currently lacking in EA’s approach.
Featuring: Tom Belous (TheLankySoldier) & Ray Edmunds Episode 45: It's called Battlefield 6. Let's begin...
Released on July 20, 2025
Length: 1 Hour & 14min
TIME STAMPS:
03:36 - EA Creator breaking NDA
28:24 - Battlefield 6
41:12 - No plan. No future.
50:40 - Any positives?
01:03:38 - Are we cooked?
QUOTES:
"You should have known better. You're not some average Joe. You know better."
"Calling this Battlefield 6 basically indicates me that EA and Battlefield Studios, they have no confidence in their own title."
"Marketing is pretty easy if you can hit the right notes and you know which notes are those and you have the budget to promote the game."
"Let the artists cook. This has always been the problem. We got to have that product now. Gotta have it now. Now, now. I need to sell now."
HIGHLIGHTS:
Leak of Battlefield 6 Name:
A content creator leaked the next Battlefield game’s title as "Battlefield 6" via a swag box from EA, causing significant frustration and disappointment.
Industry and NDA Concerns:
Tom emphasizes that the creator did not have a proper NDA or embargo, but still should have known better due to their experience and history with EA. The leak is seen as a major breach of professionalism.
EA’s Handling of Leaks and Marketing:
Criticism of EA’s lack of professional courtesy and poor management, including mishandling embargoes and leaks, which damages trust and reputation.
Franchise Naming and Confidence:
The choice of "Battlefield 6" suggests EA lacks confidence in the product, treating it as just another sequel rather than a fresh start or reboot. Ray argues that a better approach would be to simply call it "Battlefield" to signify a new beginning.
Comparison with Call of Duty:
The success of Call of Duty’s branding (e.g., "Modern Warfare") is contrasted with Battlefield’s naming choices, highlighting how strong branding and ambitious titles can elevate a franchise.
Franchise Strategy and Future Planning:
Concerns about EA’s lack of a clear long-term plan for Battlefield, with the current approach seen as safe, uninspired, and driven by shareholder pressure rather than innovation.
Marketing and Ambition:
Tom criticizes EA for playing it safe, avoiding ambitious titles, and relying on nostalgia and franchise history rather than creating something truly innovative.
Development Challenges:
The internal state of the Battlefield project is described as "cooked" and struggling, with expectations that if the game is coming out later this year by some miracle, it will be barebones and bad.
Business Model Critique:
A critique of EA’s focus on pushing the product out over creating quality content, comparing it to canned food or fast food, profitable but lacking authenticity.
Franchise and Industry Reflection:
The discussion touches on broader industry issues like the obsession with sequels, lack of originality, and the influence of corporate greed over creative integrity.
Call for Better Industry Practices:
A plea for developers and publishers to focus on quality, creativity, and long-term vision rather than short-term profits and safe titles.
Humor and Sarcasm:
Throughout, the speakers use humor, sarcasm, and strong language to vent their frustrations about the industry, EA, and the leaked information.
Upcoming Content Plans:
Due to the leak, the planned episodes are postponed, with a promise to record reactions to the reveal on Patreon and return with more content after the holiday.
DOWNLOAD: Episode 45 Transcript
Download from Google Drive
Note: Transcripts are not fully accurate, as they were not fixed for accent & grammar mistakes
